Market Positioning Quasi-management

2009-04-23 13:31:30 2

The financial crisis has plunged many enterprises into the dilemma of shrinking market and stagnant production. However, Zhejiang Wanchao Electrical Appliances Co., Ltd. seized the benefit of the national policy of "going to the countryside for automobiles" and expanded production against the market. In the first quarter of this year, sales revenue reached 70 million yuan, an 18% increase over the same period last year, and product orders have been scheduled for the end of the year.

The market is changing rapidly. Only by constantly adjusting its product structure can we ensure the needs of market changes. This year, Zhejiang Wanchao Electrical Appliances Co., Ltd. has been producing and selling well, mainly due to the accurate market segmentation and positioning in previous years and the investment in product research and development. In recent years, the company's R&D investment accounted for 17% of sales revenue, and technical personnel accounted for 39% of the total staff. At the same time, strict implementation of "zero defect" management and promotion of value engineering in production have become the magic weapon for enterprises to advance in the adverse situation. As the company laid these foundations in the past few years, adapted to the development of the market, after the introduction of the national policy of expanding domestic demand, it met the increasing demand of the output of major automobile factories.

In the production workshop of Zhejiang Wanchao Electrical Appliance Co., Ltd., the reporter saw a busy scene everywhere. Enterprise leaders told reporters that in order to catch up with orders, they are now working two shifts, overtime production organization. In addition, nearly 200 new employees have been recruited this year, and nearly 30% more jobs have been created. According to the company's general manager Jia Yongkang, since the financial turmoil, the country has introduced a policy to expand domestic demand, the company has benefited from it, and the orders of automobile factories have increased by more than 50% compared with last year.